Francisco Muñoz Leiva

Fashioning consumer choices: recommendation, motivation, and purchase intention toward Instagram commerce. A mediation analysis

International Journal of Fashion Design, Technology and Education, 1-13, 2024

Análisis de los mecanismos de adopción de robots en la prestación de servicios turísticos: integración de técnicas de big data bajo un enfoque cognitivo-atencional

Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study

Journal of Hospitality and Tourism Management, 1-15, 2023

Immersive experiences as a resource for promoting museum tourism in the Z and millennials generations

Journal of Destination Marketing & Management 29, 100795, 2023

Neuromarketing applied to communication as neurocommunication in WOS: bibliometric reviews and a guide to the first twenty years of the 21st century, from 2001 to 2020

The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation

Journal of Destination Marketing & Management, 1-15, 2023

Biometric m-payment systems: A multi-analytical approach to determining use intention

Information & Management, 103907, 2023

Influencia de la apelación del mensaje en la atención. Un estudio de eye-tracking

Vivat Academia, 33-60, 2022

Análisis de los eSports en la Academia.

Discovering prominent themes of the application of ET technology in mk research

Cuadernos de Gestión 22 (1), 97-113, 2022

Do biometric payment systems work during the COVID-19 pandemic? Insights from the Spanish users' viewpoint

Financial Innovation 8 (1), 1-25, 2022

Drivers of purchase intention in Instagram Commerce

Spanish Journal of Marketing-ESIC, 2022

Environmental concern as a moderator of information processing: A fMRI study

Journal of Cleaner Production, 133306, 2022

Eye-Tracking Technology for Measuring Banner Advertising Efficacy on E-Tourism Websites: A Methodological Proposal

Springer, 2022

La efectividad de la publicidad medioambiental: un análisis del recuerdo publicitario a través de la neurociencia

Revista ICONO 14. Revista científica de Comunicación y Tecnologías …, 2022

El consumo de CBD en España: un análisis del perfil consumidor y propuestas estratégicas de comercialización

Investigación y transferencia de las ciencias sociales frente a un mundo en …, 2022

Metaverso: un Análisis Bibliométrico Enfocado al Marketing Turístico

ESIC Editorial, 2022

Las Experiencias Inmmersivas como Recurso de Promoción del Turismo de Museos entre los Jóvenes

ESIC Editorial, 2022

Estudio de los patrones visuales del usuario a las marcas de moda en Instagram commerce

El papel de la innovación y la economía social como instrumentos para la …, 2022

INFLUENCE OF MESSAGE APPEAL ON ATTENTION. AN EYE-TRACKING STUDY

Vivat Academia. Revista de Comunicación 155, 33-60, 2022

Influence of regulatory fit theory on persuasion from google ads: An eye tracking study

Journal of Theoretical and Applied Electronic Commerce Research 16 (5), 1165 …, 2021

The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study

Environmental Communication, 1-29, 2021

Past, present, and future research on self-service merchandising: a co-word and text mining approach

European Journal of Marketing, 2021

What Do You Want to Eat? Influence of Menu Description and Design on Consumer’s Mind: An fMRI Study

Foods 10 (5), 919, 2021

Characterisation of potential adopters of domestic biomass heating

International Journal of Green Energy 18 (3), 219-230, 2021

Selling on Instagram: Factors that Determine the Adoption of Instagram Commerce

International Journal of Human–Computer Interaction, 1-19, 2021

To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce

Journal of Research in Interactive Marketing, 2021

Segmentación de clientes potenciales de sistemas de energías renovables

Revista de Estudios Regionales 2, 43-70, 2021

The role of customer brand engagement in the use of Instagram as a “shop window” for fashion-industry social commerce

Journal of Fashion Marketing and Management: An International Journal, 2021

The influence of banner position and user experience on recall. The mediating role of visual attention

Spanish Journal of Marketing-ESIC, 2021

Fossil or bioenergy? Global fuel market trends

Renewable and Sustainable Energy Reviews 143, 110905, 2021

Examining the integrated marketing communication research corpus: a co-word analysis approach

Omni-Channel communication: Delivering unified communications across all …, 2021

Perceived user satisfaction and intention to use massive open online courses (MOOCs)

Journal of Computing in Higher Education, 1-36, 2020

Mobile Payment Adoption in the Age of Digital Transformation: The Case of Apple Pay

Sustainability 12 (13), 5443, 2020

Producción científica y evolución conceptual del merchandising durante las últimas seis décadas. Un estudio bibliométrico

Revista de Estudios Empresariales. Segunda Época, 50-74, 2020

A review of comparative advertising research 1975–2018: Thematic and citation analyses

Journal of Business Research 121 (December), 73-84, 2020

The main determinants of adopting domestic biomass heating systems: An integrating model

Sustainability Accounting, Management and Policy Journal, 2020

Conversion of Residential Heating Systems from Fossil Fuels to Biofuels: A Cross-Cultural Analysis

Energies 13 (19), 5063, 2020

The tipping point in the status of socially responsible consumer behavior research? A bibliometric analysis

Sustainability 12 (8), 3141, 2020

Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study

Journal of Retailing and Consumer Services 52, 101906, 2020

Entre lo formal y lo no formal: un análisis desde la formación permanente del profesorado

Educar 56 (1), 91-107, 2020

Discovering prominent themes of the application of eye tracking technology in marketing research

Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2020

LA INICIATIVA LITMUST: EQUAL Y EL SEXISMO EN LA MÚSICA

Experiencias Docentes Innovadoras de Marketing Público y No Lucrativo en la …, 2020

An examination of attributes and barriers to adopt biomass and solar technology. A cross-cultural approach

Journal of environmental management 236, 639-648, 2019

The role of collectivism in modeling the adoption of renewable energies: a cross-cultural approach

International Journal of Environmental Science and Technology 16 (4), 2143-2160, 2019

Evaluating consumer attitudes toward electromobility and the moderating effect of perceived consumer effectiveness

Journal of Retailing and Consumer Services 51, 387-398, 2019

The moderating impact of gender on the acceptance of peer-to-peer mobile payment systems

International Journal of Bank Marketing, 2019

A review of restaurant research in the last two decades: A bibliometric analysis

International Journal of Hospitality Management, 2019

Análisis de la calidad y de la satisfacción en la visita turística. Una aplicación empírica al conjunto monumental de la Alhambra

Universidad de Granada. Departamento de Didáctica de las Ciencias Sociales, 2019

Sparking interest in restaurant dishes? Cognitive and affective processes underlying dish design and ecological origin. An fMRI study

Physiology & behavior 200, 116-129, 2019

Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology

Physiology & behavior 200, 83-95, 2019

The role of information sources and image on the intention to visit a medical tourism destination: a cross-cultural analysis

Journal of Travel & Tourism Marketing 36 (2), 204-219, 2019

Estrategias de enseñanza para la adquisición de competencias en formación profesional: perfiles de estudiantes

Educar 55 (1), 203-229, 2019

Teaching strategies for the acquisition of competencies in vocational training: Student profiles

EDUCAR 55 (1), 203-229, 2019

Análisis de la calidad y de la satisfacción en la visita turística. Una aplicación empírica al conjunto monumental de la Alhambra. UNES, 7, 54-80

A global approach to the analysis of user behavior in mobile payment systems in the new electronic environment

Service Business, 1-40, 2018

Mobile payment is not all the same: The adoption of mobile payment systems depending on the technology applied

Technological Forecasting and Social Change, 2018

Etourism advertising effectiveness: banner type and engagement as moderators

Journal of Services Marketing 32 (4), 462-475, 2018

¿ CÓMO INFLUYE EL COMPORTAMIENTO PRO-AMBIENTAL EN LA ADOPCIÓN DE ENERGÍAS RENOVABLES?

DYNA 94 (2), 2018

How does pro-environmental behaviour influence the adoption of renewable energies?

DYNA 93 (2), 135-135, 2018

¿ ES IMPORTANTE EL COMPORTAMIENTO PRO-AMBIENTAL EN LA ADOPCIÓN DE LAS ENERGÍAS RENOVABLES?

DYNA Energía y Sostenibilidad 7 (1), 2018

ANALIZANDO EL DISEÑO DE LA COMUNICACIÓN DE ENERGÍAS RENOVABLES. UN ESTUDIO BASADO EN RESONANCIAS MAGNÉTICAS FUNCIONALES

DYNA Energía y Sostenibilidad 7 (1), 2018

The effects of human-game interaction, network externalities, and motivations on players’ use of mobile casual games

Industrial Management & Data Systems, 2018

Adoption of homesharing platforms: a cross-cultural study

Journal of Hospitality and Tourism Insights, 2018

Past themes and future trends in medical tourism research: A co-word analysis

Tourism Management 65 (65), 200-211, 2018

Determinants of intention to use the mobile banking apps: An extension of the classic TAM model

Spanish journal of marketing-ESIC 21 (1), 25-38, 2017

Análisis de sistemas de pago. Análisis intra e interplataformas

XXIX Congreso de Marketing AEMARK (2017), p 607-614, 2017

Cómo mejorar el diseño de una campaña en favor de las energías renovables bajo un enfoque de neuromarketing

XXIX Congreso de Marketing AEMARK (2017), p 72-91, 2017

Modelización del comportamiento del consumidor a favor de las energías renovables: Un estudio basado en las opiniones de los consumidores potenciales

Dos Algarves: A Multidisciplinary e-Journal 31 (1), 34-51, 2017

Examining Merchants’ Refusal to Adopt Mobile Payment Systems in Spain

Smartphones from an Applied Research Perspective, 2017

Evaluation of the hotels e-services quality under the user’s experience

Soft Computing 21 (4), 995-1011, 2017

Determinantes de la intención de uso de las aplicaciones de banca para móviles: una extensión del modelo TAM clásico

Revista Española de Investigación de Marketing 21 (1), 2017

Perfil del consumidor turístico móvil: Una aproximación al usuario experimentado

Dos Algarves: A Multidisciplinary e-Journal 1 (26), 27-45, 2017

Efecto de la suplementación con afrechillo de arroz entero posterior al servicio sobre la fertilidad en vaquillonas Hereford

UR. FV, 2017

Un modelo integrador de adopción de una caldera de biomasa

XXIX Congreso de Marketing AEMARK (2017), p 112-131, 2017

Estudio de los mecanismos cognitivos y afectivos en el procesamiento de una comunicación en defensa del medio ambiente bajo un enfoque de neuromarketing

I International CIMCYC Workshop on Brain and Cognition, 20 y 21 de abril, 1, 2017

Segmentation and explanation of smartphone use for travel planning based on socio-demographic and behavioral variables

Industrial Management & Data System 117 (3), 605-619, 2017

The moderating effect of user experience on satisfaction with electronic banking: empirical evidence from the Spanish case

Information Systems and e-Business Management 14 (1), 141-165, 2016

Analysis of advertising effectiveness and usability in Travel 2.0 tools. An experimental study through eye-tracking technique

Tourism & Management Studies 12 (2), 7-17, 2016

Estudio de la adopción de la biomasa por el consumidor final

Tleo, 2016

Análisis de los determinantes de la predisposición a visitar un destino de turismo de bienestar: Tipologías del turista potencial

Tourism & Management Studies 12 (2), 84-95, 2016

Análisis de la eficacia publicitaria y usabilidad en herramientas Travel 2.0. Un estudio experimental a través de la técnica de eye-tracking

Tourism & Management Studies 12 (2), 7-17, 2016

Influence of age in the adoption of new mobile payment systems

Revista brasileira de gestão de negócios 17 (58), 1390-1407, 2015

Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach

International Journal of Advertising 34 (4), 678-701, 2015

Payment systems in new electronic environments: Consumer behavior in payment systems via SMS

International Journal of Information Technology & Decision Making 14 (02 …, 2015

Influencia de la edad en la adopción de nuevos sistemas de pago móvil

Revista Brasileira de Gestão de Negócios 17 (58), 1390-1407, 2015

The influence of e-word-of-mouth on travel decision-making: consumer profiles

Current issues in tourism 18 (11), 1001-1021, 2015

What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists

Computers in Human Behavior 50 (September), 618–625, 2015

Consumer knowledge, information sources used and predisposition towards the adoption of wood pellets in domestic heating systems

Renewable and sustainable Energy reviews 43, 207-215, 2015

Mobile tourism consumer profile: an approach to experienced users.

Dos Algarves. A Multidisciplinary E-journal, 27-46, 2015

Adoption of Biomass Heating Systems: Cross-Market Segmentation of the European Region

Analyzing the cultural diversity of consumers in the global Marketplace, 177-206, 2015

Structure and evolution of adoption of innovations research from 1950 up to 2012. A co-word analysis

Proceedings of the International Marketing Trends Conference 2015, 1-26, 2015

Antecedents of the adoption of the new mobile payment systems: The moderating effect of age

Computers in Human Behavior 35, 464-478, 2014

The moderating effect of experience in the adoption of mobile payment tools in Virtual Social Networks: The m-Payment Acceptance Model in Virtual Social Networks (MPAM-VSN)

International Journal of Information Management, 2014

Role of gender on acceptance of mobile payment

Industrial Management & Data Systems 114 (2), 220-240, 2014

Innovation and diversification policies in the banking sector: The case of the Urban@ Program

Handbook of Research on Enterprise 2.0: Technological, Social, and …, 2014

Comparative Study Among New Payment Systems and New Future Trends in Mobile Payments

Electronic Payment Systems for Competitive Advantage in E-Commerce, 223-259, 2014

Electronic Payment Systems for Competitive Advantage in E-commerce

Business Science Reference, 2014

Factores explicativos de la intención de uso del pago en Internet a través del teléfono móvil

Experiencia y comportamiento del cliente en un entorno multicanal: claves de …, 2014

Innovation and Diversification Policies in the Banking Sector

LAS ESTRUCTURAS BASADAS EN LA INSTITUCIÓN COMO DETERMINANTES DE LA CONFIANZA HACIA LA BANCA ELECTRÓNICA

Revista de Estudios Empresariales. Segunda Época, 2014

EFICACIA DE LOS TIPOS DE BANNERS PUBLICITARIOS Y DE SUS CONTENIDOS EN HERRAMIENTAS TRAVEL 2.0: UN ESTUDIO CONCLUYENTE MEDIANTE EYE-TRACKING

TMS ALGARVE 2014–MANAGEMENT STUDIES INTERNATIONAL CONFERENCE, 2014

Qualitative insights into the commercialization of wood pellets: The case of Andalusia, Spain

Biomass and Bioenergy 64, 245-255, 2014

Segmentación de clientes potenciales de sistemas de pago móvil en nuevos entornos electrónicos

Behavioural model of younger users in m-payment systems

Journal of Organizational Computing and Electronic Commerce 2014 (in press …, 2014

The determinants of satisfaction with e-banking

Industrial Management & Data Systems 113 (5), 750-767, 2013

The impact of risk on the technological acceptance of mobile payment services

Global Business Perspectives 1 (4), 309-328, 2013

Detecting salient themes in financial marketing research from 1961 to 2010

The Service Industries Journal 33 (9-10), 925-940, 2013

Analysis and modeling of the determinants of mobile banking acceptance

The International Journal of Management Science and Information Technology …, 2013

Determinación de los perfiles de los usuarios de banca electrónica a partir de la satisfacción online: una aplicación empírica

Revista de Estudios Empresariales. Segunda Época, 2013

The determinants of mobile banking acceptance: conceptual development and empirical analysis.

International Journal of Management Science & Technology Information, 2013

Situación actual y perspectivas de futuro de los sistemas de pago B2C en España: del pago tradicional al pago móvil

Francia 2 (3,265), 6,923, 2013

La integración de los sistemas de pago en Europa al amparo de la SEPA. El caso del pago móvil

Papeles de economía española, 164-175, 2013

The determinants of satisfaction with e‐banking

Industrial Management & Data Systems, 2013

LA MEDICIÓN DE LA EFICACIA PUBLICITARIA Y USABILIDAD DE HERRAMIENTAS TRAVEL 2.0 A TRAVÉS DE LA TÉCNICA DE EYE TRACKING

TMS ALGARVE 2013–TOURISM & MANAGEMENT STUDIES INTERNATIONAL CONFERENCE, 2013

A multidimensional data model using the fuzzy model based on the semantic translation

Information Systems Frontiers 15 (3), 351-370, 2013

Improving the effectiveness of advertising in internet social networking

IT Policy and Ethics: Concepts, Methodologies, Tools, and Applications, 1244 …, 2013

E-WOM en redes sociales: antecedentes y consecuencias

Estrategias de distribución y comportamiento de compra multicanal …, 2013

Factors influencing the modernization of military-investment economic appraisal systems

Defence and Peace Economics 2013 (online), 1-27, 2013

The Acceptance of Microblogging in the Learning Process: The µBAM Model.

Journal of Technology and Science Education 3 (1), 31-47, 2013

A model for the integration of e-financial services questionnaires with SERVQUAL scales under fuzzy linguistic modeling

Expert Systems with Applications 39 (14), 11535-11547, 2012

El papel de los sistemas de pago en lo nuevos entornos electrónicos

Granada: Universidad de Granada, 2012

Applying an automatic approach for showing up the hidden themes in financial marketing research (1961–2010)

Expert Systems with Applications 39 (12), 11055-11065, 2012

Gender as a moderating element of customer satisfaction with electronic banking? An empirical study

The International Journal of Management Science and Information Technology …, 2012

Applying Multi-objective Optimization for Variable Selection to Analyze User Trust in Electronic Banking

Management Intelligent Systems, 143-152, 2012

An application of co-word analysis and bibliometric maps for detecting the most highlighting themes in the consumer behaviour research from a longitudinal perspective

Quality & Quantity 46 (4), 1077-1095, 2012

Generalising user behaviour in online travel sites through the Travel 2.0 website acceptance model

Online Information Review, 2012

Improving retention rate and response quality in Web-based surveys

Computers in Human Behavior 28 (2), 507-514, 2012

Medición inferencial en sistemas de transporte público empleando modelos dinámicos híbridos

PQDT-Global, 2012

Aplicación de un sistema de m-learning a las enseñanzas de marketing (PID 09-176): Elaboración de materiales multimedia y su distribución a través de dispositivos móviles

Innovación docente y buenas prácticas en la Universidad de Granada., 199-204, 2012

The role of mobile payment systems in Electronic Commerce

Actas de la EMAC Conference, 2012

Segmentación Jerárquica

Luque, T. (Coord.): Técnicas de análisis de datos en investigación de …, 2012

Factores motivacionales de la aceptación de redes sociales de microblogging: modelo µbtam

Universitat de Girona. Institut de Ciències de l, 2011

Análisis del efecto moderador de la experiencia en la satisfacción de la banca electrónica

Motivational Factors that influence the Acceptance of Microblogging Social Networks: The µBAM Model

FEG Working Paper Series, 2011

The application of life cycle costing in evaluating military investments: An empirical study at an international scale

Defence and Peace Economics 22 (5), 509-543, 2011

Marketing financiero

Lulu. com, 2011

How to improve trust toward electronic banking

Online Information Review, 2010

Improving the response rate and quality in Web-based surveys through the personalization and frequency of reminder mailings

Quality & Quantity 44 (5), 1037-1052, 2010

An analysis of the effect of pre-incentives and post-incentives based on draws on response to web surveys

Quality & Quantity 44 (2), 357-373, 2010

The Antecedents of Usefulness in Experienced Users of Web-Based Learning Management Systems

e-COMMERCE 2009, 239, 2009

Puleva Omega 3: innovación y diferenciación

Casos de marketing estratégico en las organizaciones, 152-162, 2009

El comportamiento del consumidor en las comunidades virtuales: Tipologías de usuarios.

XXI Congreso Nacional de Marketing [Recurso electrónico]: Universidad del …, 2009

CHARACTERIZATION OF THE ELECTRONIC BANKING CLIENTS

REVISTA DE ESTUDIOS EMPRESARIALES-SEGUNDA EPOCA, 4-30, 2009

How to improve the response rate in online surveys?

REVISTA DE ESTUDIOS EMPRESARIALES-SEGUNDA EPOCA, 45-62, 2009

¿Cómo mejorar la tasa de respuesta en encuestas on-line?

Revista de Estudios Empresariales, 45-62, 2009

Caracterización de los clientes de banca electrónica

Revista de Estudios Empresariales. Segunda Época, 2009

Los determinantes principales de la aceptación de la web 2.0.

XX Encuentro de Profesores Universitarios de Marketing [Recurso electrónico …, 2008

La cultura de seguridad laboral en las empresas españolas: incidencia sobre la satisfacción del trabajador y el capital relacional

Revista de psicología social aplicada 18 (3), 209-233, 2008

[CITAS] La adopción de una innovación basada en la Web. Análisis y modelización de los mecanismos generadores de confianza

Doctoral Thesis. Universidad de Granada 2008, 1-446, 2008

La caracterización de los consumidores ecológicamente conscientes

Revista de psicología social aplicada 18 (3), 209-233, 2008

Determinants of the use of the internet as a tourist information source

The Service Industries Journal 27 (7), 881-891, 2007

Web Acceptance Model (WAM): Moderating effects of user experience

Information & management 44 (4), 384-396, 2007

Análisis de la efectividad del mensaje publicitario en la promoción de comportamientos de consumo sostenibles

Estudios sobre Consumo 82, 9-17, 2007

Análisis experimental del efecto del tipo de apelación sobre la concienciación medioambiental y la efectividad percibida del comportamiento

Conocimiento, innovación y emprendedores: camino al futuro, 163, 2007

Extrinsic and intrinsic motivation in the use of the internet as a tourist information source

International Journal of Internet Marketing and Advertising 4 (1), 37-52, 2007

Experimental assessment of the determinants of usefulness of b-learning platforms

Scottish Online Journal of e-Learning 1 (1), 43-55, 2007

El Estudio de las relaciones entre medio ambiente y marketing. Un repaso a la literatura

CLADEA Annual Assembly, Montpellier, 11-13, 2006

Assessment of interjudge reliability in the open-ended questions coding process

Quality & Quantity 40 (4), 519-537, 2006

Productos de agricultura ecológica y sistemas de certificación: perfiles de consumidor

Distribución y consumo, 62-73, 2006

LA UTILIZACIÓN DE UN SISTEMA DE ENTREVISTAS MÓVILES ASISTIDAS POR ORDENADORES DE MANO (HAPI) COMO PROPUESTA METODOLÓGICA EN LA ENSEÑANZA DE INVESTIGACIÓN DE MERCADOS.

Journadas Hispano-Lusas - Evora (Portugal), 2006

Efecto de la certificación de la agricultura ecológica sobre el comportamiento del consumidor

Estudios sobre Consumo, 49-57, 2006

City benchmarking: A methodological proposal referring specifically to Granada

Cities 22 (6), 411-423, 2005

Experience moderation effect on the relationship between usefulness, ease of use and website acceptance

Experience Moderation Effect On The Relationship Be-tween Usefulness, Ease Of Use And Website Acceptance

NAEC 2005, 2005

Marketing turístico y estrategia espacial

Investigación y marketing, 37, 2005

Efecto de la certificación de agricultura ecológica sobre el comportamiento del comprador

Estudios sobre consumo, 49-58, 2005

Evaluación comparativa de indicadores urbanos

Oficina Técnica del Plan Estratégico de Granada, 2003

Benchmarking y marketing estratégico de ciudades

Especial referencial caso de Granada, 2003

El proceso de transferencia en el Proyecto Manejo Integrado de Plagas con pequeños productores en Nicaragua. Memoria del taller: Metodologías de transferencia (Managua, 14 y 15 …

Serie tÚcnica (Nicaragua)., 1996

WEB AND INFORMATION TECHNOLOGY AS CRITICAL THEMES IN THE CONSUMER BEHAVIOR BASED RESEARCH: A STUDY WITH THEMATIC NETWORKS

e-COMMERCE 2009, 237, 0

ANÁLISIS CRÍTICO DE LA UTILIZACIÓN DE MUESTRAS DE ESTUDIANTES EN CUESTIONARIOS ON-LINE