Liste des productions
Titre | Année | Type |
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Perceived customer care and privacy protection behavior: The mediating role of trust in self-disclosureJournal of Retailing and Consumer Services 72, 103284, 2023
N Rodríguez-Priego, L Porcu, MBP Peña, EC Almendros
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2023 | Article |
Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking studyJournal of Hospitality and Tourism Management, 1-15, 2023
L García-Carrión, S Del Barrio-García, F Muñoz-Leiva, L Porcu
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2023 | Artículo |
Building heritage brand equity through social media sales promotion: The role of Power DistanceInternational Journal of Tourism Research 25 (3), 293-383, 2023
E Crespo-Almendros, MB Prados-Peña, L Porcu, JM Alcántara Pilar
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2023 | Article |
The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluationJournal of Destination Marketing & Management, 1-15, 2023
B García-Carrión, F Muñoz-Leiva, S Del Barrio-García, L Porcu
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2023 | Artículo |
CO-CREATING SUSTAINABLE BUYING BEHAVIOR AMONG GENERATION Z CONSUMERS: THE ROLE OF EARNED MEDIA16th Annual Conference of the EuroMed Academy of Business, 2023
E Kokkinopoulou, I Papasolomou, L Porcu
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2023 | Article |
Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complexAcademia Revista Latinoamericana de Administración, 2022
E Crespo-Almendros, MB Prados-Peña, L Porcu, JM Alcántara-Pilar
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2022 | Article |
Flipped-classroom y work-integrated learning como metodologías activas de enseñanza de marketing en inglés
LA Casado Aranda, L Porcu
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2022 | Article |
COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the “new normal” in the airline industryJournal of Air Transport Management 103, 102255, 2022
MB Prados-Peña, E Crespo-Almendros, L Porcu
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2022 | Article |
Introduction to the special issue” Omni-channel communication: Delivering unified communications across all branded touch-points”Journal of Marketing Communications, 1-4, 2022
L Porcu, S Del Barrio-García
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2022 | Article |
How Online Sales Promotions via Social Networks Affect the Brand Equity of a Heritage DestinationHeritage 5 (3), 2547-2564, 2022
MB Prados-Peña, E Crespo-Almendros, L Porcu
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2022 | Article |
Investments and Measurements: The Quest for the Holy GrailIntegrated Marketing Communications, 195-220, 2022
L Kitchen, Philip J., Tourky, Marwa, Porcu
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2022 | Article |
Customer perceived integrated marketing communications: A segmentation of the soda marketJournal of Marketing Communications, 1-17, 2021
F Suay-Pérez, GI Penagos-Londoño, L Porcu, F Ruiz-Moreno
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2021 | Article |
Challenges in times of a pandemic: what drives and hinders the adoption of location-based applications?Economic Research-Ekonomska Istraživanja, 1-21, 2021
N Rodríguez-Priego, L Porcu
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2021 | Article |
Branding for Social Marketing: Keys for SuccessSustainable Branding, 38-54, 2021
LD Toledo, L Porcu, JMR Pino, M Palazzo
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2021 | Article |
BRANDING FOR SOCIAL MARKETINGSustainable Branding: Ethical, Social, and Environmental Cases and Perspectives, 2021
LD Toledo, L Porcu, JMR Pino, M Palazzo
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2021 | Article |
Sharing but caring: Location based mobile applications (LBMA) and privacy protection motivationJournal of Business Research, 2021
N Rodríguez-Priego, L Porcu, PJ Kitchen
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2021 | Article |
Examining the integrated marketing communication research corpus: a co-word analysis approachOmni-Channel communication: Delivering unified communications across all …, 2021
L Porcu, S del Barrio García, FM Leiva
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2021 | Artículo |
Unveiling the drivers and outcomes of IMC capability: Insights from consumer market companies in PakistanOmni-Channel communication: Delivering unified communications across all …, 2021
A Ahmad, SM Salleh, L Porcu, W Ahmad
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2021 | Article |
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedingsOmni-Channel communication: Delivering unified communications across all …, 2021
L Porcu, S del Barrio García
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2021 | Article |
The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in PalestineJournal of Retailing and Consumer Services 52, 101902, 2020
M Yasin, F Liébana-Cabanillas, L Porcu, RN Kayef
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2020 | Article |
Influencia de los descuentos y los regalos en redes sociales sobre el brand equity del patrimonio cultural de un destinoXXX Jornadas Luso-Espanholas de Gestão Científica: cooperação …, 2020
EC Almendros, MBP Peña, L Porcu, JM Alcántara-Pilar
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2020 | Article |
The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a caseEconomic Research-Ekonomska Istraživanja 33 (1), 1985-2006, 2020
M Yasin, L Porcu, MT Abusharbeh, F Liébana-Cabanillas
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2020 | Article |
Looking into the Islamic banking sector in Palestine: do religious values influence active social media engagement behavior?Journal of Islamic Marketing, 2020
M Yasin, L Porcu, F Liébana-Cabanillas
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2020 | Article |
DESARROLLO DE MARCAS PERSONALES EN EL ÁMBITO DE LA EDUCACIÓN SUPERIORExperiencias Docentes Innovadoras de Marketing Público y No Lucrativo en la …, 2020
LD Toledo, L Porcu, MM García, JMR Pino
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2020 | Article |
LA INICIATIVA LITMUST: EQUAL Y EL SEXISMO EN LA MÚSICAExperiencias Docentes Innovadoras de Marketing Público y No Lucrativo en la …, 2020
FM Leiva, C Solís, FLV Líndez, MJ Navarro, JRP Lorenzo
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2020 | Artículo |
Determinants of Intention to Forward Online Company-generated Content via FacebookInternational Review of Management and Marketing 9 (3), 148-157, 2019
M Yasin, L Porcu, F Liébana-Cabanillas
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2019 | Article |
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industryInternational Journal of Hospitality Management 80, 13-24, 2019
L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros
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2019 | Article |
The Effect of Brand Experience on Customers’ Engagement Behavior within the Context of Online Brand Communities: The Impact on Intention to Forward Online Company-generated ContentSustainability 11 (17), 4649, 2019
M Yasin, L Porcu, F Liébana-Cabanillas
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2019 | Article |
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performanceJournal of Business Research, 2019
L Porcu, S Del Barrio-García, P Kitchen, M y Tourky
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2019 | Article |
Employee-Customer Relationships and SatisfactionContemporary Issues in Branding, 267-289, 2019
A Ahmed-Laroussi, L Porcu, JM Alcántara-Pilar
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2019 | Article |
CSR activities and consumer loyalty: The effect of the type of publicizing mediumJournal of Business Economics and Management 19 (3), 431-455, 2018
P Mercade-Mele, S Molinillo, A Fernández-Morales, L Porcu
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2018 | Article |
Measuring Integrated Marketing Communication by Taking a Broad Organisational Approach: the Firm-Wide IMC ScaleEuropean Journal of Marketing 51 (3), 692-718, 2017
L Porcu, S Del Barrio-García, P Kitchen
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2017 | Article |
Language as a cultural vessel in online servicescapes: its impact on consumers' perceived risk, attitudes and behavioural intentionsJournal of Consumer Behaviour 16 (6), e61-e75, 2017
JM Alcántara-Pilar, S Del Barrio-García, L Porcu, E & Crespo-Almendros
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2017 | Article |
Do adhocracy and market cultures facilitate firm-wide Integrated Marketing Communication (IMC)?International Journal of Advertising 36 (1), 121-141, 2017
L Porcu, S Del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros
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2017 | Article |
Examining the mediating role of Integrated Marketing Communication on the Relationship between Adhocracy Culture and Brand AdvantageAdvances in Advertising Research (Vol. VII). Bridging the Gap between …, 2017
L Porcu, S Del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros
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2017 | Article |
Modeling the Antecedents and Effects of Integrated Marketing Communication (IMC) in the Hospitality IndustryMarketing at the Confluence between Entertainment and Analytics, 385-389, 2017
L Porcu, S del Barrio-García, JM Alcántara-Pilar
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2017 | Article |
Toward an understanding of online information processing in e-tourism: does national culture matter?Journal of Travel & Tourism Marketing 34 (8), 1128-1142, 2017
JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros, L Porcu
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2017 | Article |
El papel de la promoción de ventas y la distancia de poder en la creación de valor de marca en redes socialesXXIX Congreso de Marketing AEMARK (2017), p 393-399, 2017
E Crespo Almendros, L Porcu, JM Alcántara Pilar
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2017 | Article |
Measuring integrated marketing communication by taking a broad organisational approachEuropean Journal of Marketing, 2017
L Porcu, S Del Barrio-Garcia, PJ Kitchen
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2017 | Artículo |
Integrated corporate communication (ICC): Conceptual analysis from a multidimensional perspectiveComunication and interactivity, 233-245, 2017
L Porcu
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2017 | Article |
22nd International Conference on Corporate and Marketing Communications
C Flavián-Blanco, D Belanche-Gracia, LV Casaló-Ariño, ...
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2017 | Article |
The Mediating Role of Integrated Corporate Communication on the Relationship Between Organizational Culture and Market PerformanceRediscovering the Essentiality of Marketing, 433-438, 2016
L Porcu, S Del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros
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2016 | Article |
The Moderating Role of Language in the Relationship Between Perceived Risk, Perceived Usability, and Satisfaction OnlineRediscovering the Essentiality of Marketing, 177-181, 2016
JM Alcántara-Pilar, S Del Barrio-García, L Porcu, E Crespo-Almendros
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2016 | Article |
Modelización de la relación entre cultura adhocrática y resultados de marca: el papel mediador de la Comunicación Integrada de Marketing (CIM)Claves de marketing en el nuevo escenario de la distribución comercial, 181-197, 2016
L Porcu, S Del Barrio-García
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2016 | Article |
Social Media Content.: Una prospettiva managerialeG Giappichelli Editore, 2016
MG Confetto
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2016 | Article |
Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approachInternational Journal of Advertising 34 (4), 678-701, 2015
F Munoz-Leiva, L Porcu, S Barrio-García
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2015 | Artículo |
Motivational duality in online consumer behaviour: Website usability and flow state as moderating factorsInternational Journal of Business and Economics 14 (1), 79, 2015
JM Alcántara-Pilar, S del Barrio-García, L Porcu, E Crespo-Almendros
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2015 | Article |
Analyzing the Cultural Diversity of Consumers in the Global MarketplaceIGI Global, 2015
JM Alcántara-Pilar, S Del Barrio-García, E Crespo-Almendros, L Porcu
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2015 | Article |
A Review of Psycho-vs. Socio-Linguistics Theories: An Application to Marketing ResearchAnalyzing the Cultural Diversity of Consumers in the Global Marketplace, 227, 2015
JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros, L Porcu
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2015 | Article |
The Moderating Role of Language on Perceived Risk and Information-Processing OnlineAnalyzing the Cultural Diversity of Consumers in the Global Marketplace, 320, 2015
JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros, L Porcu
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2015 | Article |
Revisión de los modelos psico-sociolingüísticos aplicables a marketingLa noche europea de los investigadores en el campus de Ceuta: Una …, 2015
JM Alcántara-Pilar, S del Barrio García, EC Almendros, L Porcu
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2015 | Article |
El lenguaje como moderador en el procesamiento de la información onlineLa noche europea de los investigadores en el campus de Ceuta: Una …, 2015
JM Alcántara-Pilar, S del Barrio García, EC Almendros, L Porcu
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2015 | Article |
La comunicación integrada corporativa como factor clave para la mejora de los resultados empresariales en el sector turístico españolExperiencia y comportamiento del cliente en un entorno multicanal: claves de …, 2014
L Porcu, S del Barrio García
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2014 | Article |
La comunicación integrada corporativa (CIC): definición y análisis conceptual desde una perspectiva multidimensionalComunicación e interactividad, 419-438, 2014
L Porcu
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2014 | Article |
Desarrollo y validación de una escala de medida de la comunicación integrada corporativa: modelización de sus antecedentes y consecuencias en el sector turísticoUniversidad de Granada, 2014
L Porcu
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2014 | Article |
EditorialAnuario Electrónico de Estudios en Comunicación Social" Disertaciones" 7 (1 …, 2014
C Muñiz Muriel
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2014 | Artículo |
A cross-cultural analysis of the effect of language on perceived risk onlineComputers in Human Behavior 29 (3), 596-603, 2013
JM Alcántara-Pilar, S Del Barrio-García, L Porcu
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2013 | Article |
‘I WANT TO HIRE MY BICYCLE, I WANT TO HIRE MY BIKE’ANALYSING THE PSYCHOLOGICAL DRIVERS OF STUDENTS’INTENTION TO USE BIKE HIRE SCHEMES AS A SUSTAINABLE TRANSPORTATIONINTED2013 Proceedings, 5376-5382, 2013
N Rodriguez-Priego, L Porcu
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2013 | Article |
ESPAÑA E ITALIA: TAN CERCA Y TAN LEJOS. ESTUDIO EXPLORATORIO DE LOS EFECTOS DEL PAÍS DE ORIGEN EN LAS ACTITUDES HACIA LAS MARCAS TOP OF MIND EN EL CONTEXTO ESPANOL E ITALIANOXXIII JORNADAS HISPANO LUSAS DE GESTIÓN CIENTÍFICA, 1-15, 2013
L Porcu, NR Priego, A Siano, M Palazzo, A Vollero
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2013 | Article |
How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effectsComunicación y Sociedad 25 (1), 313-348, 2012
L Porcu, S Del Barrio-García, PJ Kitchen
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2012 | Article |
Venta personal: una perspectiva integrada y relacionalEditorial UOC, 2012
S del Barrio García
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2012 | Article |
HIGHER EDUCATION INSTITUTIONS (HEIS) AND INTEGRATED MARKETING COMMUNICATIONS (IMC): AN ODD COUPLE?INTED2012 Proceedings, 3421-3428, 2012
L Porcu, S del Barrio-García, N Rodríguez-Priego, E Crespo-Almendros
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2012 | Article |
The effect of culture and language on perceived risk online
JM Alcántara-Pilar, S Barrio-García, L Porcu
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2012 | Article |
THE UTILIZATION OF NEW TECHNOLOGIES TO ENHANCE THE GRADUATE STUDENTS’PERFORMANCE: WIKIPGRADINTED2012 Proceedings, 3395-3402, 2012
N Rodríguez-Priego, L Porcu
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2012 | Article |
Psychological Drivers of ConsumerS Preferences for Green Transportation: an Empirical Analysis of Bikes Rental System at the University of GranadaMediterranean Center of Social and Educational Research 3, 111, 2012
N Rodríguez-Priego, L Porcu
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2012 | Article |
How Integrated Marketing Communications (IMC) works?: a theoretical review and and gender representationComunicación y sociedad= Communication & Society 25 (1), 313-348, 2012
L Porcu, S del Barrio García, PJ Kitchen
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2012 | Artículo |
Psychological Drivers of Consumer´ S Preferences for Green Transportation: an Empirical Analysis of Bikes´ Rental System at the University of GranadaMediterranean Journal of Social Sciences 3 (9), 111-111, 2012
N Rodríguez-Priego, L Porcu
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2012 | Artículo |
How integrated marketing communications (IMC) works? A theoretical review and an analysis of its main drivers and effects. Communication y Society, vol. 25, nº 1
L Porcu, S del Barrio-García, P Kitchen
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2012 | Article |
Comunicación integrada de marketing: Una aplicación empírica en el sector financieroActas del “XXIII. Congreso nacional de marketing–AEMARK, 14-16, 2011
J Valverde, FJ Liebana-Cabanillas, M Martínez-Fiestas, L Porcu
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2011 | Article |
Nationalism and familiarity in consumer attitudes to top-of-mind corporate brands: a comparison between Italian and Spanish studentsXXIII Congreso Nacional de Marketing, 1-10, 2011
A Siano, P Lucia, M Palazzo, A Vollero, NR PRIEGO
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2011 | Article |
Conceptualización y medida de la CIM. Una perspectiva multidimensional
L Porcu
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2008 | Article |
Modelización de los antecedentes y consecuentes de la comunicación integrada de marketing
L Porcu
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2008 | Article |
Session C3: Corporate Branding and Marketing CommunicationCorporate identity in UK slow fashion micro-organisations and the impact on …, 0
W Weitzl, S Einwiller, L Porcu, S del Barrio-García, PJ Kitchen
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0 | Article |
Communication in a Time of Financial Stringency: Revisiting Integrated Marketing Communication (IMC)The New Knowledge Globalization Era: Future Trends Changing Corporate and …, 0
L Porcu, S del Barrio-García, PJ Kitchen
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0 | Article |