Characterization of the different subtypes of renal cell carcinoma with CT and MRI
Chyluria after treatment of renal tumors
Imaging findings in bladder injuries.
Making visible the invisible: Metrical patterns, contrafacture and compilation in a Medieval Castilian Songbook
Introduction: Unravelling populist discourse
Socialización digital y creatividad audiovisual
Los molinos del saber popular o como acercarse a la paremiología
Facultad de Ingeniería
1.8. LOS MOLINOS DEL SABER POPULAR O COMO ACERCARSE A LA PAREMIOLOGÍA
La voz de la memoria, nuevas aproximaciones al estudio de la Literatura Popular de Tradición Infantil
Tecnologías avanzadas e Inteligencia artificial: oportunidades para una Enfermería con competencias ampliadas
Real life efficacy and tolerability of fingolimod: multicentre study in Galicia (GALIFINGO 2019)
BENÍTEZ GUERRERO, Carmen-Crónica de Fernando IV. Estudio y edición de un texto postalfonsí. Sevilha: Editorial Universidad de Sevilla y Cátedra Alfonso X El Sabio, 2017 (217 pp.)
Medición del acceso abierto en las universidades españolas y el CSIC
Innovation in 2G Quantum Technologies, a Patent Landscape Study
Official Movie Websites: Communicative Spaces, Paratexts and Intertextuality
In recent years, the official websites of the commercial cinema have undergone significant changes thanks to the development of programming languages, and the film industry’s need to stimulate the audience who is provided with an increasing supply of content in the entertainment field. Throughout its steady evolution, official websites have been transformed from being an inert space with contents from other media to becoming a space capable of building more complex communicative proposals. Hence, a generation of promotional content is emerging in these spaces, which explores new interactive forms, enhances user participation, and experiments with the creation of film-related experiences. In order to approach this unexplored field, the present work addresses the official websites from three different perspectives: web pages as communication spaces supporting a series of factors that influence the communicative proposals; the different paratexts that can be used in these spaces, analyzing and classifying them on the basis of how they are utilized; and, finally, the different types of intertextuality used in these websites to generate a stream of promotional synergies targeted towards the film.