Lucia Porcu

Perceived customer care and privacy protection behavior: The mediating role of trust in self-disclosure

Journal of Retailing and Consumer Services 72, 103284, 2023

Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study

Journal of Hospitality and Tourism Management, 1-15, 2023

Building heritage brand equity through social media sales promotion: The role of Power Distance

International Journal of Tourism Research 25 (3), 293-383, 2023

The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation

Journal of Destination Marketing & Management, 1-15, 2023

CO-CREATING SUSTAINABLE BUYING BEHAVIOR AMONG GENERATION Z CONSUMERS: THE ROLE OF EARNED MEDIA

16th Annual Conference of the EuroMed Academy of Business, 2023

Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex

Academia Revista Latinoamericana de Administración, 2022

Flipped-classroom y work-integrated learning como metodologías activas de enseñanza de marketing en inglés

COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the “new normal” in the airline industry

Journal of Air Transport Management 103, 102255, 2022

Introduction to the special issue” Omni-channel communication: Delivering unified communications across all branded touch-points”

Journal of Marketing Communications, 1-4, 2022

How Online Sales Promotions via Social Networks Affect the Brand Equity of a Heritage Destination

Heritage 5 (3), 2547-2564, 2022

Investments and Measurements: The Quest for the Holy Grail

Integrated Marketing Communications, 195-220, 2022

Customer perceived integrated marketing communications: A segmentation of the soda market

Journal of Marketing Communications, 1-17, 2021

Challenges in times of a pandemic: what drives and hinders the adoption of location-based applications?

Economic Research-Ekonomska Istraživanja, 1-21, 2021

Branding for Social Marketing: Keys for Success

Sustainable Branding, 38-54, 2021

BRANDING FOR SOCIAL MARKETING

Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives, 2021

Sharing but caring: Location based mobile applications (LBMA) and privacy protection motivation

Journal of Business Research, 2021

Examining the integrated marketing communication research corpus: a co-word analysis approach

Omni-Channel communication: Delivering unified communications across all …, 2021

Unveiling the drivers and outcomes of IMC capability: Insights from consumer market companies in Pakistan

Omni-Channel communication: Delivering unified communications across all …, 2021

Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

Omni-Channel communication: Delivering unified communications across all …, 2021

The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine

Journal of Retailing and Consumer Services 52, 101902, 2020

Influencia de los descuentos y los regalos en redes sociales sobre el brand equity del patrimonio cultural de un destino

XXX Jornadas Luso-Espanholas de Gestão Científica: cooperação …, 2020

The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case

Economic Research-Ekonomska Istraživanja 33 (1), 1985-2006, 2020

Looking into the Islamic banking sector in Palestine: do religious values influence active social media engagement behavior?

Journal of Islamic Marketing, 2020

DESARROLLO DE MARCAS PERSONALES EN EL ÁMBITO DE LA EDUCACIÓN SUPERIOR

Experiencias Docentes Innovadoras de Marketing Público y No Lucrativo en la …, 2020

LA INICIATIVA LITMUST: EQUAL Y EL SEXISMO EN LA MÚSICA

Experiencias Docentes Innovadoras de Marketing Público y No Lucrativo en la …, 2020

Determinants of Intention to Forward Online Company-generated Content via Facebook

International Review of Management and Marketing 9 (3), 148-157, 2019

Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry

International Journal of Hospitality Management 80, 13-24, 2019

The Effect of Brand Experience on Customers’ Engagement Behavior within the Context of Online Brand Communities: The Impact on Intention to Forward Online Company-generated Content

Sustainability 11 (17), 4649, 2019

The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance

Journal of Business Research, 2019

Employee-Customer Relationships and Satisfaction

Contemporary Issues in Branding, 267-289, 2019

CSR activities and consumer loyalty: The effect of the type of publicizing medium

Journal of Business Economics and Management 19 (3), 431-455, 2018

Measuring Integrated Marketing Communication by Taking a Broad Organisational Approach: the Firm-Wide IMC Scale

European Journal of Marketing 51 (3), 692-718, 2017

Language as a cultural vessel in online servicescapes: its impact on consumers' perceived risk, attitudes and behavioural intentions

Journal of Consumer Behaviour 16 (6), e61-e75, 2017

Do adhocracy and market cultures facilitate firm-wide Integrated Marketing Communication (IMC)?

International Journal of Advertising 36 (1), 121-141, 2017

Examining the mediating role of Integrated Marketing Communication on the Relationship between Adhocracy Culture and Brand Advantage

Advances in Advertising Research (Vol. VII). Bridging the Gap between …, 2017

Modeling the Antecedents and Effects of Integrated Marketing Communication (IMC) in the Hospitality Industry

Marketing at the Confluence between Entertainment and Analytics, 385-389, 2017

Toward an understanding of online information processing in e-tourism: does national culture matter?

Journal of Travel & Tourism Marketing 34 (8), 1128-1142, 2017

El papel de la promoción de ventas y la distancia de poder en la creación de valor de marca en redes sociales

XXIX Congreso de Marketing AEMARK (2017), p 393-399, 2017

Measuring integrated marketing communication by taking a broad organisational approach

European Journal of Marketing, 2017

Integrated corporate communication (ICC): Conceptual analysis from a multidimensional perspective

Comunication and interactivity, 233-245, 2017

22nd International Conference on Corporate and Marketing Communications

The Mediating Role of Integrated Corporate Communication on the Relationship Between Organizational Culture and Market Performance

Rediscovering the Essentiality of Marketing, 433-438, 2016

The Moderating Role of Language in the Relationship Between Perceived Risk, Perceived Usability, and Satisfaction Online

Rediscovering the Essentiality of Marketing, 177-181, 2016

Modelización de la relación entre cultura adhocrática y resultados de marca: el papel mediador de la Comunicación Integrada de Marketing (CIM)

Claves de marketing en el nuevo escenario de la distribución comercial, 181-197, 2016

Social Media Content.: Una prospettiva manageriale

G Giappichelli Editore, 2016

Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach

International Journal of Advertising 34 (4), 678-701, 2015

Motivational duality in online consumer behaviour: Website usability and flow state as moderating factors

International Journal of Business and Economics 14 (1), 79, 2015

Analyzing the Cultural Diversity of Consumers in the Global Marketplace

IGI Global, 2015

A Review of Psycho-vs. Socio-Linguistics Theories: An Application to Marketing Research

Analyzing the Cultural Diversity of Consumers in the Global Marketplace, 227, 2015

The Moderating Role of Language on Perceived Risk and Information-Processing Online

Analyzing the Cultural Diversity of Consumers in the Global Marketplace, 320, 2015

Revisión de los modelos psico-sociolingüísticos aplicables a marketing

La noche europea de los investigadores en el campus de Ceuta: Una …, 2015

El lenguaje como moderador en el procesamiento de la información online

La noche europea de los investigadores en el campus de Ceuta: Una …, 2015

La comunicación integrada corporativa como factor clave para la mejora de los resultados empresariales en el sector turístico español

Experiencia y comportamiento del cliente en un entorno multicanal: claves de …, 2014

La comunicación integrada corporativa (CIC): definición y análisis conceptual desde una perspectiva multidimensional

Comunicación e interactividad, 419-438, 2014

Desarrollo y validación de una escala de medida de la comunicación integrada corporativa: modelización de sus antecedentes y consecuencias en el sector turístico

Universidad de Granada, 2014

Editorial

Anuario Electrónico de Estudios en Comunicación Social" Disertaciones" 7 (1 …, 2014

A cross-cultural analysis of the effect of language on perceived risk online

Computers in Human Behavior 29 (3), 596-603, 2013

‘I WANT TO HIRE MY BICYCLE, I WANT TO HIRE MY BIKE’ANALYSING THE PSYCHOLOGICAL DRIVERS OF STUDENTS’INTENTION TO USE BIKE HIRE SCHEMES AS A SUSTAINABLE TRANSPORTATION

INTED2013 Proceedings, 5376-5382, 2013

ESPAÑA E ITALIA: TAN CERCA Y TAN LEJOS. ESTUDIO EXPLORATORIO DE LOS EFECTOS DEL PAÍS DE ORIGEN EN LAS ACTITUDES HACIA LAS MARCAS TOP OF MIND EN EL CONTEXTO ESPANOL E ITALIANO

XXIII JORNADAS HISPANO LUSAS DE GESTIÓN CIENTÍFICA, 1-15, 2013

How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects

Comunicación y Sociedad 25 (1), 313-348, 2012

Venta personal: una perspectiva integrada y relacional

Editorial UOC, 2012

HIGHER EDUCATION INSTITUTIONS (HEIS) AND INTEGRATED MARKETING COMMUNICATIONS (IMC): AN ODD COUPLE?

INTED2012 Proceedings, 3421-3428, 2012

The effect of culture and language on perceived risk online

THE UTILIZATION OF NEW TECHNOLOGIES TO ENHANCE THE GRADUATE STUDENTS’PERFORMANCE: WIKIPGRAD

INTED2012 Proceedings, 3395-3402, 2012

Psychological Drivers of ConsumerS Preferences for Green Transportation: an Empirical Analysis of Bikes Rental System at the University of Granada

Mediterranean Center of Social and Educational Research 3, 111, 2012

How Integrated Marketing Communications (IMC) works?: a theoretical review and and gender representation

Comunicación y sociedad= Communication & Society 25 (1), 313-348, 2012

Psychological Drivers of Consumer´ S Preferences for Green Transportation: an Empirical Analysis of Bikes´ Rental System at the University of Granada

Mediterranean Journal of Social Sciences 3 (9), 111-111, 2012

How integrated marketing communications (IMC) works? A theoretical review and an analysis of its main drivers and effects. Communication y Society, vol. 25, nº 1

Comunicación integrada de marketing: Una aplicación empírica en el sector financiero

Actas del “XXIII. Congreso nacional de marketing–AEMARK, 14-16, 2011

Nationalism and familiarity in consumer attitudes to top-of-mind corporate brands: a comparison between Italian and Spanish students

XXIII Congreso Nacional de Marketing, 1-10, 2011

Conceptualización y medida de la CIM. Una perspectiva multidimensional

Modelización de los antecedentes y consecuentes de la comunicación integrada de marketing

Session C3: Corporate Branding and Marketing Communication

Corporate identity in UK slow fashion micro-organisations and the impact on …, 0

Communication in a Time of Financial Stringency: Revisiting Integrated Marketing Communication (IMC)

The New Knowledge Globalization Era: Future Trends Changing Corporate and …, 0