Myriam Martínez Fiestas

How do front-of-package labels influence the healthy evaluation of consumers?

British Food Journal, 2023

The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study

Environmental Communication, 1-29, 2021

Voluntary and involuntary risk acceptance: A case study of firefighters

Safety science 142, 105394, 2021

Effectuation or causation to promote innovation in technology-based SMEs? The effects of strategic decision-making logics

Technology Analysis & Strategic Management 33 (7), 797-812, 2021

Is it an error to communicate CSR Strategies? Neural differences among consumers when processing CSR messages

Journal of Business Research 126, 99-112, 2021

Together or separately? Direct and synergistic effects of Effectuation and Causation on innovation in technology-based SMEs

International Entrepreneurship and Management Journal, 1-27, 2021

La fotografía como método de aprendizaje autónoma: Creación de imágenes didácticas

Firefighter perception of risk: A multinational analysis

Safety Science 123, 104545, 2020

What Pulls Consumers in and What Pushes Consumers Out

Sharing Economy and the Impact of Collaborative Consumption, 164-184, 2020

Why People Participate in Collaborative Consumption: An Exploratory Study of Motivating Factors in a Latin American Economy

Sustainability 12 (5), 1936, 2020

The processing of price during purchase decision making: Are there neural differences among prosocial and non-prosocial consumers?

Journal of Cleaner Production, 122648, 2020

Living wage in the framework of corporate social responsibility: Analyzing its impact on consumer response

Corporate Social Responsibility and Environmental Management 27 (5), 2060-2070, 2020

La informalidad: propuesta de modificación del impuesto general a las ventas y del impuesto a la renta para las MYPEs

Universidad ESAN, 2020

Identifying fiscal inflation in India: some recent evidence from an asymmetric approach

Living wage in the framework of corporate social responsibility: Analyzing its impac on consumer response

The Effect of Religion on the Effectiveness of Ecological Advertising

Worldviews: Global Religions, Culture, and Ecology 1 (aop), 1-30, 2019

Neural effects of environmental advertising: An fMRI analysis of voice age and temporal framing

Journal of environmental management 206, 664-675, 2018

Adolescent emotions toward sweet food cues as a function of obesity and risky dieting practices

Food Quality and Preference 68, 205-214, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

IGI Global, 2018

Analysis of perceived risk among construction workers: a cross-cultural study and reflection on the Hofstede model

International journal of occupational safety and ergonomics 23 (3), 307-317, 2017

Nuevos métodos de aprendizaje: en busca de experiencias divertidas

Nuevos enfoques en la Innovación Docente Universitaria, 94-102, 2017

Factores asociados al embarazo en adolescentes de 13 a 19 años en el municipio de Buenaventura, Colombia

Revista de la Universidad Industrial de Santander. Salud 49 (2), 290-300, 2017

FUN AS A FORCE TO FOSTER KNOWLEDGE

ICERI2017 Proceedings, 2852-2861, 2017

An exploratory analysis of perceived risk among construction workers in three spanish-speaking countries

Journal of Construction Engineering and Management 142 (11), 04016066, 2016

Perception of occupational risk of firefighters in Quito (Ecuador)

Fire technology 52 (3), 753-773, 2016

The Reality of Mobile Payment Systems and Social Inclusion in Latin America

Securing Transactions and Payment Systems for M-Commerce, 94-116, 2016

Perceived Risk in E-Commerce and the Development of Loyalty: The Moderating Effect of Website Design, the Cultural Framework of Language, and the User's Flow State

Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and …, 2015

A psychophysiological approach for measuring response to messaging: How consumers emotionally process green advertising

Journal of Advertising Research 55 (2), 192-205, 2015

Factores de riesgo psicosocial y síndrome de burnout en trabajadores de una empresa dedicada a la recreación y el entretenimiento educativo infantil en Bogotá DC

Revista Salud UIS 47 (1), 2015

The delay of consequences and perceived risk: an analysis from the workers' view point

Revista Facultad de Ingenier? a, Universidad de Antioquia, 2015

Factors involved in the perceived risk of construction workers

Dyna 82 (192), 257-265, 2015

The perceived risk and safety management

Revista de la Universidad Industrial de Santander. Salud 47 (1), 23-32, 2015

La demora de las consecuencias y el riesgo percibido: un análisis desde el punto de vista del trabajador

Revista Facultad de Ingenieria. Universidad de Antioquia, 165-177, 2015

Factores conformantes del riesgo percibido en los trabajadores de la construcción

Dyna 82 (192), 257-265, 2015

Drop-Out Risk Measurement of E-Banking Customers

Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and …, 2015

El riesgo percibido y la gestión de la seguridad

Revista Salud UIS 47 (1), 2015

Artículo científico

SALUD UIS 47, N1, 2015

Factores conformantes del riesgo percibido en los trabajadores de la construcción [Factors involved in the perceived risk of construction workers]

Universidad Nacional de Colombia, 2015

La demora de las consecuencias y el riesgo percibido: un aná lisis desde el punto de vista del trabajador.

Revista Facultad de Ingenieria. Universidad de Antioquia, 165-177, 2015

Electronic Payment Systems for Competitive Advantage in E-commerce

Business Science Reference, 2014

Association between perceived risk and training in the construction industry

Journal of Construction Engineering and Management 141 (5), 04014095, 2014

Prevention of MSDs and psychological stress at computer-equipped workplaces

Revista de la Universidad Industrial de Santander. Salud 46 (3), 221-226, 2014

Perceived risk in construction companies in Spain and Peru: an exploratory study

Revista de la Universidad Industrial de Santander. Salud 46 (3), 277-285, 2014

Microblogging: desarrollando un sistema educativo basado en el aprendizaje

Investigar para acompañar el cambio educativo y social: el papel de la …, 2014

Riesgo percibido en la construcción en España y Perú: un estudio exploratorio

Revista de la Universidad Industrial de Santander. Salud 46 (3), 277-285, 2014

USING TWITTER IN UNIVERSITY TEACHING: BENEFITS PERCEIVED BY STUDENTS

ICERI2014 Proceedings, 128-133, 2014

Detecting salient themes in financial marketing research from 1961 to 2010

The Service Industries Journal 33 (9-10), 925-940, 2013

La simulación empresarial como experiencia relacionada con el Marketing. Una propuesta empírica

Dos Algarves, 44-58, 2013

La simulación empresarial como experiencia relacionada con el Marketing. Una propuesta empírica/Business simulation as an experience related to marketing. An empirical proposal

Dos Algarves: A Multidisciplinary e-Journal 44 (22), 44-58, 2013

Educational Applications of Clickers in University Teaching

Technologies for Inclusive Education: Beyond Traditional Integration …, 2013

El riesgo percibido por el trabajador de la construcción:¿ qué rol juega el oficio?

Revista de la Construcción 12 (3), 83-90, 2013

The perceived risk by the construction worker: what role does the trade play?

Revista De La Construccion 12 (3), 83-90, 2013

Ventajas e inconvenientes del uso de muestras de estudiantes en cuestionarios online

Revista de Estudios Empresariales. Segunda Época, 2013

The Simulator as a University Business School Support Tool: Implementation of Simbrand

Technologies for Inclusive Education: Beyond Traditional Integration …, 2013

Gender as a moderating element of customer satisfaction with electronic banking? An empirical study

The International Journal of Management Science and Information Technology …, 2012

BUSINESS MANAGEMENT SIMULATORS IN UNIVERSITY TEACHING: A STUDENT ASSESSMENT

ICERI2012 Proceedings, 189-195, 2012

CLICKERS IN UNIVERSITY TEACHING: DETERMINANTS OF INTENTION FOR FUTURE USE

ICERI2012 Proceedings, 181-188, 2012

ANALYSIS OF MICROBLOGGING APPLICATIONS AS UNIVERSITY TEACHING TOOLS

INTED2012 Proceedings, 6309-6314, 2012

El papel de la motivación auto-determinada en el entendimiento de actitudes e intenciones hacia la compra de productos ecológicos

Revista de Estudios Empresariales. Segunda Época, 2012

El comportamiento del consumidor ante el cambio climático: el papel de la motivación y la emoción

Universidad de Granada, 2012

THE ROLE OF SELF-DETERMINED MOTIVATION IN THE UNDERSTANDING OF ATTITUDES AND INTENTIONS TO BUY GREEN PRODUCTS

REVISTA DE ESTUDIOS EMPRESARIALES-SEGUNDA EPOCA, 96-115, 2012

El uso de las TIC y el trabajo en equipo en las asignaturas de Marketing:" markops online"

La formación y las nuevas tecnologías en la docencia universitaria, 225-229, 2012

Factores motivacionales de la aceptación de redes sociales de microblogging: modelo µbtam

Universitat de Girona. Institut de Ciències de l, 2011

MOTIVATIONAL FACTORS THAT INFLUENCE THE ACCEPTANCE OF MICROBLOGGING SOCIAL NETWORKS: THE µBTAM MODEL

EDULEARN11 Proceedings, 3196-3206, 2011

Comunicación integrada de marketing: Una aplicación empírica en el sector financiero

Actas del “XXIII. Congreso nacional de marketing–AEMARK, 14-16, 2011

DETERMINING FACTORS OF LEARNING THROUGH USE OF NEW INFORMATION AND COMMUNICATIONS TECHNOLOGY IN MARKETING SUBJECTS

ICERI2011 Proceedings, 3502-3511, 2011

VALUATION BY STUDENTS AND LEARNERS OF THE USE OF MARKETING MANAGEMENT SIMULATORS: SIMBRAND

ICERI2011 Proceedings, 3520-3528, 2011

The economic crisis in the European Union: The confidence in the Spanish financial sector

Workshop: Crisis, Lisbon, EU policies and member states. Granada, Spain, 2011

Motivational Factors that Influence the Acceptance of Microblogging Social Networks: The μBTAM Model

Proc 3rd Int Conf on Education and New Learning Technologies, Barcelona …, 2011

Effect of breed and type of lambing on the concentration of copper and zinc in blood, milk and wool of penned sheep under restricted feeding

Veterinaria México 29 (4), 313-321, 1998

Lealtad bancaria y la medida del riesgo de abandono de los clientes de las entidades financieras

CONCIENCIACIÓN Y RENTABILIDAD: El enfoque de Marketing Social en el sector de la Abogacía

Implementación de la Prevención a través del Diseño (PtD) en los sistemas legales. Parte I

ANÁLISIS CRÍTICO DE LA UTILIZACIÓN DE MUESTRAS DE ESTUDIANTES EN CUESTIONARIOS ON-LINE