Salvador Del Barrio-García

How social and economic conditions impact socioeconomic mobility. The case of Spain

Research in Social Stratification and Mobility, 100931, 2024

Satisfaction or delight? A cross-cultural study of loyalty formation linked to two restaurant types

Journal of Hospitality and Tourism Insights, 1-22, 2023

Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study

Journal of Hospitality and Tourism Management, 1-15, 2023

How does brand equity work? A review of theory and a research agenda

A Research Agenda for Brand Management in a New Era of Consumerism (C. King …, 2023

Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation

Tourism and Management Studies 19 (1), 49-57, 2023

How do ecotourists co-create value on digital platforms? The moderating role of ecotourist typology

Spanish Journal of Marketing - ESIC, 1-15, 2023

How does brand equity works? A review of theory and a research agenda

A Research Agenda for Brand Management in a New Era of Consumerism (C. King …, 2023

The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation

Journal of Destination Marketing & Management, 1-15, 2023

Introduction to the special issue” Omni-channel communication: Delivering unified communications across all branded touch-points”

Journal of Marketing Communications, 1-4, 2022

El" brand equity": una visión holística del término, uso y medición, con especial aproximación al sector de la restauración

Investigación y transferencia de las ciencias sociales frente a un mundo en …, 2022

Value generation and economic impact of the University of Granada

Studies in Higher Education, 1-14, 2022

CONSISTENCY OF EXPERTS'PRODUCT REVIEWS: AN APPLICATION TO WINE GUIDES

Wine Economics and Policy, 2022

Consistency of experts' product reviews: an application to wine guides

Wine Economics and Policy, 2022

Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience

European Research on Management and Business Economics 27 (3), 100153, 2021

The impact of flow, satisfaction and reputation on loyalty to MOOCs: the moderating role of extrinsic motivation

Technology, Pedagogy and Education, 1-10, 2021

No More Drama: Genres and Subgenres of TV Series

Handbook of Research on Contemporary Storytelling Methods Across New Media …, 2021

A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling

Journal of Business Research, 1-17, 2021

Examining the integrated marketing communication research corpus: a co-word analysis approach

Omni-Channel communication: Delivering unified communications across all …, 2021

What television series interest viewers? Identification of general trends

Omni-Channel communication: Delivering unified communications across all …, 2021

Formation of customer-based Brand Equity via authenticity: the mediating role of utilitarian attitude and the moderating role of restaurant type

Omni-Channel communication: Delivering unified communications across all …, 2021

Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

Omni-Channel communication: Delivering unified communications across all …, 2021

Formation of customer-based brand equity via authenticity The mediating role of satisfaction and the moderating role of restaurant type

INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT 32 (2), 815-834, 2020

Exploring how student motivation relates to acceptance and participation in MOOCs

Interactive Learning Environments, 1-15, 2020

Generación de valor de la UGR en su entorno. Análisis del impacto económico y social

Editorial Universidad de Granada :: ISBN: 978-84-338-6712-4 1, 239, 2020

A review of comparative advertising research 1975–2018: Thematic and citation analyses

Journal of Business Research 121 (December), 73-84, 2020

How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis

Tourism Management Perspectives 36, 100755, 2020

Technological challenges in ecotourism: value co-creation platforms virtual and consequences

Journal of Tourism and Heritage Research 3 (2), 130-150, 2020

A longitudinal cross-product analysis of media-budget allocations: How economic and technological disruptions affected media choices across industries

Journal of Interactive Marketing 45, 1-15, 2019

Destination brand equity-formation: positioning by tourism type and message consistency

Journal of Destination Marketing & Management, 2019

Analyzing the Influence of Firm-Wide Integrated Marketing Communications on Market Performance in the Hospitality Industry

International Journal of Hospitality Management 80 (July), 13-24, 2019

Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension

Journal of Destination Marketing & Management, 2019

The development of loyalty to earthen defensive heritage as a key factor in sustainable preventive conservation

Sustainability, 1-15, 2019

A review of restaurant research in the last two decades: A bibliometric analysis

International Journal of Hospitality Management, 2019

The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

Journal of Travel Research, 0047287519881506, 2019

The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance

Journal of Business Research, 2019

The effect of self-congruity and motivation on consumer-based destination brand equity

Journal of Vacation Marketing, 1356766719886888, 2019

JOURNAL OF TRAVEL RESEARCH

Journal of Travel Research 1, 15, 2019

Effects of cultural difference on users’ online experience with a destination website: A structural equation modelling approach

Journal of Destination Marketing & Management 8 (June), 301-311, 2018

The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations

Journal of Destination Marketing & Management 9 (September), 20-35, 2018

Self-congruity and motivations as antecedents of destination perceived value: The moderating effect of previous experience

International Journal of Tourism Research, 1-14, 2018

The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife

Journal of Cultural Heritage 31 (May–June), 170-179, 2018

Does language matter? A cross-national comparison of the moderating effect of language on website information-processing

Journal of Business Research 88 (July), 66-78, 2018

Value Co-Creation in ecotourism: seeking joint solutions in a digital era

Journal of Business 10 (1), 38-51, 2018

Enhancing consumer attitudes toward a website as a contributing factor in business success

Tourism & Management Studies 14 (1), 108-116, 2018

Antecedentes de la formación del brand equity en marcas extendidas patrimoniales: el papel moderador de la experiencia con la marca patrimonial

Hacia la mejora social, económica y empresarial: avances multidisciplinares …, 2018

What Drives Students' Loyalty-Formation in Social Media Learning Within a Personal Learning Environment Approach? The Moderating Role of Need for Cognition

Journal of Educational Computing Research 55 (4), 495-525, 2017

Measuring Integrated Marketing Communication by Taking a Broad Organisational Approach: the Firm-Wide IMC Scale

European Journal of Marketing 51 (3), 692-718, 2017

Language as a cultural vessel in online servicescapes: its impact on consumers' perceived risk, attitudes and behavioural intentions

Journal of Consumer Behaviour 16 (6), e61-e75, 2017

Towards understanding online information processing in e-tourism: Does national culture matter?

Journal of Travel & Tourism Marketing 34 (8), 1128-1142, 2017

Do adhocracy and market cultures facilitate firm-wide Integrated Marketing Communication (IMC)?

International Journal of Advertising 36 (1), 121-141, 2017

Examining the mediating role of Integrated Marketing Communication on the Relationship between Adhocracy Culture and Brand Advantage

Advances in Advertising Research (Vol. VII). Bridging the Gap between …, 2017

Online information effects across culture

International Encyclopedia of Intercultural Communication, 1-6, 2017

Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement

International Review on Public and Nonprofit Marketing 14 (4), 535-565, 2017

The moderating role of uncertainty control, long-term orientation and individualism on the perceived risk about websites acceptance

Innovar 27 (63), 11-27, 2017

El rol de la consistencia del mensaje y de la estrategia de marca en el capital de marca de un destino

ESIC, 2017

The consequences to browse in spanish vs. english when developing loyalty towards a tourist destination on internet

CUADERNOS DE GESTION 17 (1), 57-81, 2017

Modeling the Antecedents and Effects of Integrated Marketing Communication (IMC) in the Hospitality Industry

Marketing at the Confluence between Entertainment and Analytics, 385-389, 2017

Language as a cultural vessel in online servicescapes: its impact on consumers' perceived risk, attitudes and behavioural intentions

Journal of Consumer Behaviour 16 (6), e61-e75, 2017

Modelling the Antecedents and Effects of Integrated Corporate Communication (ICC) in the Hospitality Industry

Marketing at the Confluence between Entertainment and Analytics, 2017

A Cross-Cultural Analysis of How Comparative Advertising Works in Online Media Delivery

Marketing at the Confluence between Entertainment and Analytics, 2017

Online airline ticket purchasing: Influence of online sales promotion type and Internet experience

Journal of Air Transport Management 53, 23-34, 2016

Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness

Service Business 10 (1), 31-58, 2016

A proposal of rankings of Spanish universities in social networking sites

PROFESIONAL DE LA INFORMACION 25 (4), 684-698, 2016

The moderator role of web design and culture of the country in the online consumer response. An application to tourism destination

European Research on Management and Business Economics 22 (2), 78-87, 2016

What drives students’ loyalty-formation in social media learning within a personal learning environment approach? The moderating role of need for cognition

Journal of Educational Computing Research, 1-16, 2016

Constructing a synthetic indicator of research activity

Scientometrics 108 (3), 1049-1064, 2016

The Mediating Role of Integrated Corporate Communication on the Relationship Between Organizational Culture and Market Performance

Rediscovering the Essentiality of Marketing, 433-438, 2016

The Moderating Role of Language in the Relationship Between Perceived Risk, Perceived Usability, and Satisfaction Online

Rediscovering the Essentiality of Marketing, 177-181, 2016

Modelización de la relación entre cultura adhocrática y resultados de marca: el papel mediador de la Comunicación Integrada de Marketing (CIM)

Claves de marketing en el nuevo escenario de la distribución comercial, 181-197, 2016

Direcció publicitària, setembre 2016

Universitat Oberta de Catalunya (UOC), 2016

Personal learning environments acceptance model: The role of need for cognition, e-learning satisfaction and students’ perceptions

Educational Technology & Society 18 (3), 129-141, 2015

Perceived Risk in E-Commerce and the Development of Loyalty: The Moderating Effect of Website Design, the Cultural Framework of Language, and the User's Flow State

Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and …, 2015

Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach

International Journal of Advertising 34 (4), 678-701, 2015

Antecedents of attitudes toward the website: the moderating role of long-term orientation and individualism

Cross Cultural Management 22 (3), 379-404, 2015

Motivational duality in online consumer behaviour: Website usability and flow state as moderating factors

International Journal of Business and Economics 14 (1), 79, 2015

What type of online sales promotion do airline users prefer?: Analysis of the moderating role of users online experience level

Tourism & Management Studies 11 (1), 52-61, 2015

Cross-cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website

Tourism & Management Studies 11 (1), 15-24, 2015

Analyzing the Cultural Diversity of Consumers in the Global Marketplace

IGI Global, 2015

A Review of Psycho-vs. Socio-Linguistics Theories: An Application to Marketing Research

Analyzing the Cultural Diversity of Consumers in the Global Marketplace, 227, 2015

Expert vs. novice users: Comparative analysis of the effectiveness of online discounts and gifts

Revista Española de Investigación de Marketing ESIC 19 (1), 46-61, 2015

The Moderating Role of Language on Perceived Risk and Information-Processing Online

Analyzing the Cultural Diversity of Consumers in the Global Marketplace, 320, 2015

Revisión de los modelos psico-sociolingüísticos aplicables a marketing

La noche europea de los investigadores en el campus de Ceuta: Una …, 2015

El lenguaje como moderador en el procesamiento de la información online

La noche europea de los investigadores en el campus de Ceuta: Una …, 2015

Personal learning environments acceptance model: The role of need for cognition, e-Learning satisfaction and students' perceptions

International Forum of Educational Technology & Society, 2015

Perceived Risk in E-Commerce and the Development of Loyalty

Antecedents of attitudes toward the website

Cross Cultural Management, 2015

Una visión de las Humanidades Digitales a través de sus centros

El profesional de la información 23 (5), 485-492, 2014

The Quality of Internet-User Recall: A Comparative Analysis by Online Sales-Promotion Types

Journal of Advertising Research 54 (1), 56-70, 2014

UNA VISIÓN DE LAS HUMANIDADES DIGITALES A TRAVÉS DE SUS CENTROS.

El profesional de la información 23 (5), 2014

Perceived Risk in E-Commerce and the Development of Loyalty: The Moderating Effect of Website Design, the Cultural Framework of Language, and the User’s Flow State

Electronic Payment Systems for Competitive Advantage in E-commerce, 93-114, 2014

Comportamiento del consumidor online moderado por la cultura, el idioma y diseño web

La investigación en las facultades de Educación y Humanidades de los campus …, 2014

Convergencia cultural de las comunidades ceutís desde la perspectiva de Hofstede

La investigación en las facultades de Educación y Humanidades de los campus …, 2014

La comunicación integrada corporativa como factor clave para la mejora de los resultados empresariales en el sector turístico español

Experiencia y comportamiento del cliente en un entorno multicanal: claves de …, 2014

Novice and Expert Internet Users: Influence of Price Discounts and Attitude Toward The Banner and Website

The International Journal of Management Science and Information Technology …, 2014

The influence of website design, culture and language on perceived web usability, satisfaction and perceived risk online

Università Cattolica del Sacro Cuore. Laboratorio di Ricerche sulla …, 2014

Website design as moderating factor of online user behavior

Asociación Española de Marketing Académico y Profesional (AEMARK), 2014

Experts vs. Novices: Influence of Promotional Benefit Type on their Online Purchase Intention

Handbook of Research on Enterprise 2.0: Technological, Social, and …, 2014

A view of digital humanities through its centers

Experts vs. Novices

Estudio de Egresados de la Universidad de Granada. Año 2011 [Report of Graduates in the Year of the University of Granada. Year: 2009]

Granada: Editorial Universidad de Granada, 2014

The information professional

El profesional de la información 23 (5), 1386-6710, 2014

de Marketing ESIC

Determinants of Satisfaction with Holidays and Hospitality in Rural Tourism in Spain The Moderating Effect of Tourists’ Previous Experience

Cornell Hospitality Quarterly 54 (3), 294-307, 2013

A cross-cultural analysis of the effect of language on perceived risk online

Computers in Human Behavior 29 (3), 596-603, 2013

The effect of culture and the cultural framework of language on online information-processing

Los efectos del lenguaje como referente cultural sobre el riesgo percibido online y la aceptación de un sitio web

Universidad de Granada, 2013

Building Brand Image Through Online Sales Promotion: A Comparative Study Between the Web User’s Experience and Their Promotion-proneness

Advances in Advertising Research (Vol. IV), 87-102, 2013

How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects

Comunicación y Sociedad 25 (1), 313-348, 2012

Impact of vaccination against Haemophilus influenzae type b with and without a booster dose on meningitis in four South American countries

Vaccine 30 (2), 486-492, 2012

Modelización del comportamiento del consumidor online: El papel moderador de la cultura, el diseño web y el idioma

Granada: Universidad de Granada, 2012

Venta personal: una perspectiva integrada y relacional

Editorial UOC, 2012

El tipo de incentivo como determinante en el atractivo de la promoción de venta en turismo rural. Efecto moderador del sexo, la edad y la experiencia

Revista Española de Investigación en Marketing ESIC 16 (2), 103-126, 2012

Análisis cross-cultural del efecto del riesgo percibido sobre la aceptación de un sitio web

Universidad de las Islas Baleares; Asociación Española de Marketing …, 2012

HIGHER EDUCATION INSTITUTIONS (HEIS) AND INTEGRATED MARKETING COMMUNICATIONS (IMC): AN ODD COUPLE?

INTED2012 Proceedings, 3421-3428, 2012

Tècniques de venda

Universitat Oberta de Catalunya, 2012

Análisis cross-cultural de la aceptación de los sitios web

Università Ca'Foscari Venezia, 2012

El efecto del marco cultural del idioma sobre el modelo de aceptación de la tecnología

Universidade de Trás-os-Montes e Alto Douro, 2012

The effect of culture and language on perceived risk online

How Integrated Marketing Communications (IMC) works?: a theoretical review and and gender representation

Comunicación y sociedad= Communication & Society 25 (1), 313-348, 2012

Efecto del diseño web y el estado de flujo sobre el procesamiento de un sitio web

Estrategias Multicanal en el Ámbito de la Distribución: Fabricante y …, 2012

Venta personal

Barcelona: Editorial UOC, 274, 2012

Modelizacion del comportamiento del consumidor online. El efecto moderador de la cultura, el diseño web y el idioma

Universidad de Granada, 2012

Estrategias y técnicas de comunicación: Una visión integrada en el marketing

Editorial UOC, 2011

Impact of online sales promotion type on internet user recall

DOCFRADIS Working Papers, 2011

Valores culturales frente a valores comunitarios en Ceuta

GEM Ceuta, 2011

Factores culturales en el diseño de sitios Web

GEM Ceuta, 2011

Influencia de la promoción de ventas on-line sobre la visita web y la intención de compra on-line. Análisis de sus principales moderadores

Estrategias Competitivas en Canales de Distribución Comercial Tradicional …, 2011

Satellite image based method for rice (Oryza sativa L.) crop identification

Agronomía Colombiana 28 (2), 281-290, 2010

The importance of management in public higher education institutions in Spain

EDULEARN10 Proceedings, 6762-6769, 2010

HIGHER EDUCATION DECENTRALIZATION AND NATIONAL CONVERGENCE: ARE THEY COMPATIBLE? THE CASE OF SPAIN

EDULEARN10 Proceedings, 26-34, 2010

Método para identificación de cultivos de arroz (Oryza sativa L.) con base en imágenes de satélite

Agronomía Colombiana 38 (2), 281-290, 2010

Modelling university image: The teaching staff viewpoint

Public Relations Review 35 (3), 325-327, 2009

La modelización de la imagen de ciudad desde la perspectiva de los líderes de opinión externos

EURE (Santiago) 35 (106), 9-28, 2009

Zonificación de las especies pasifloráceas comerciales en Colombia

Cultivo, poscosecha y comercialización de pasifloras en Colombia. Maracuyá …, 2009

The value of client perceptions in university strategic planning: an empirical research study

Industry and Higher Education 23 (6), 423-436, 2009

Estudio del impacto económico de la Universidad de Granada en su entorno

Editorial Universidad de Granada, 2009

El efecto de la propensión a la promoción en el atractivo de diferentes tipos de incentivos promocionales en turismo rural.

XXI Congreso Nacional de Marketing [Recurso electrónico]: Universidad del …, 2009

El momento de la comunicación integrada de marketing

Speech presented at the Faculty of Economics. University of Valencia, Spain 23, 2008

El usuario de promociones de ventas on-line: influencia de la experiencia de uso con la marca y con el medio

Revista europea de dirección y economía de la empresa 17 (2), 59-84, 2008

Conceptualización y medida de la CIM. Una perspectiva multidimensional

Estrategias de ventas

Editorial Atlas. España, 2008

La inserción laboral de los licenciados en investigación y técnicas de mercado: un análisis comparativo

XX Encuentro de Profesores Universitarios de Marketing [Recurso electrónico …, 2008

El usuario de promociones de ventas on-line: influencia de la experiencia de uso con la marca y con el medio (Vol. 17)

Revista europea de dirección y economía de la empresa, 2008

Modeling a city’s image: The case of Granada

Cities 24 (5), 335-352, 2007

University strategic plannin: benchmarketing and positioning on universities

Proceedings of the 6th International Congress on Public and Non Profit …, 2007

La promoción de ventas y la creación de valor de marca en internet

XIX Encuentro de profesores universitarios de marketing [Recurso electrónico …, 2007

Predictores del interés hacia la información sobre promociones de ventas en internet

Conocimiento, innovación y emprendedores: camino al futuro, 154, 2007

Modeling a city‟ s image: The case of Granada

Cities 24 (5), 335-352, 2007

Orientación al mercado y estrategia empresarial en la industria de productos alimenticios y bebidas

Granada: Universidad de Granada, 2006

Plan estratégico" Universidad de Granada 2006-2010"

Universidad de Granada, 2006

Consumer searching information process and Culture Values

Plan Estratégico Universidad de Granada: borrador presentado al Consejo de Gobierno del 7/11/2005

Universidad de Granada, 2005

Plan Estratégico Universidad de Granada: borrador presentado al Consejo de Gobierno del 7-11-05

Universidad de Granada, 2005

Estudio nutricional comparativo y evaluación biológica de tortillas de maíz elaboradas por diferentes métodos de procesamiento

Instituto Politécnico Nacional, Centro de Investigación en Ciencia Aplicada …, 2004

Estudio de egresados de la Universidad de Granada

Años, 2004

Modelling consumer response to differing levels of comparative advertising

European Journal of Marketing 37 (1/2), 256-274, 2003

El papel moderador de la posición de mercado relativa de la marca anunciada en la eficacia de la publicidad comparativa

Revista Europea de Dirección y Economía de la Empresa 12 (1), 189-204, 2003

Técnicas de promoción de ventas

Promoción comercial: un enfoque integrado, 335-364, 2003

Promoción comercial: un enfoque integrado

La credibilidad como elemento clave en la eficacia de la publicidad comparativa: un estudio experimental

Investigaciones europeas de dirección y economía de la empresa 8 (1), 119-134, 2002

La publicidad comparativa: Situación actual y análisis

Madrid: Pearson Educación, 2001

La publicidad comparativa y sus potenciales beneficios sobre la información del consumidor. Un estudio empírico

Estudios sobre consumo, 27-40, 2001

Procesamiento central versus periférico: análisis diferencial entre la publicidad comparativa directa, indirecta y no comparativa

Revista española de investigación de marketing 5 (1), 41-70, 2001

El papel moderador de las respuestas cognitivas en la eficacia de la publicidad comparativa

Investigación y Marketing, 48-54, 2001

¿ Para qué y quién usa el EDI en el sector de la distribución comercial en España?

Empresa y nueva economía: libro de resúmenes de trabajos presentados a las …, 2001

Un estudio experimental de los efectos de la publicidad comparativa versus no comparativa sobre el recuerdo del mensaje y de la marca

Empresa y nueva economía: libro de resúmenes de trabajos presentados a las …, 2001

Respuesta del consumidor hacia la publicidad comparativa en España: Una aplicación mediante análisis de ecuaciones estructurales

XIII Encuentro de Profesores Universitarios de Marketing, 225-240, 2001

Análisis de ecuaciones estructurales

Técnicas de análisis de datos en investigación de mercados, 489-557, 2000

Consumer ethnocentrism measurement-An assessment of the reliability and validity of the CETSCALE in Spain

European Journal of Marketing 34 (11/12), 1353-1374, 2000

Posicionamiento mediante análisis factorial de correspondencias

Investigación y marketing, 18-26, 2000

La publicidad comparativa como estrategia publicitaria: influencia de determinados elementos moderadores en su eficacia

Universidad de Granada, 2000

Estudio de Egresados

universidades, 5.565, 2000

Consumer ethnocentrism measurement‐An assessment of the reliability and validity of the CETSCALE in Spain

European Journal of Marketing, 2000

La promoción de ventas detallista: Un estudio diferencial de la gran superficie versus la tienda tradicional

Investigación y marketing, 13-21, 1998

Comercio minorista y comportamiento del consumidor granadino

Los atributos calidad y marca-denominación de origen en el proceso de decisión del consumidor granadino

Estudios sobre consumo, 27-46, 1997

Informe parcial de la investigación sobre el brote de sarampión

Informe parcial de la investigación sobre el brote de sarampión, 1997

Los atributos calidad y marcadenominación de origen en el proceso de decisión del consumidor granadino

Estudios sobre consumo 43, 27-46, 1997

Malnutrition opportunities and challenges for AID

National Center for Food and Agricultural Policy Resource for the Future …, 1988

Introducción a la Radiactividad

Paraninfo, 1967

A statistical study of dehydration in infants in the City of Tandil (Province of Buenos Aires)

Archivos argentinos de pediatria 63 (11), 413, 1965

Session C3: Corporate Branding and Marketing Communication

Corporate identity in UK slow fashion micro-organisations and the impact on …, 0

Communication in a Time of Financial Stringency: Revisiting Integrated Marketing Communication (IMC)

The New Knowledge Globalization Era: Future Trends Changing Corporate and …, 0

Discovering prominent themes of Integrated Marketing Communication research from 1991 to 2012: A co-word analysis approach

Service Business

Progreso en vacunación contra Haemophilus influenzae tipo b en las Américas

Influencia deL TIPO DE INCENTIVO PROMOCIONAL on-line sobre la actitud hacia el SITIO WEB.

El efecto de la cultura en el procesamiento de los sitios web

INFLUENCIA DE LA PROPENSIÓN A LA PROMOCIÓN EN EL PROCESAMIENTO DE LA PROMOCIÓN DE VENTAS ONLINE

EFECTO DE LA PROMOCIÓN DE VENTAS ON-LINE SOBRE LA IMAGEN DE MARCA

factores culturales en el diseño de sitios webs

PROCESAMIENTO DIFERENCIAL ENTRE LA PUBLICIDAD COMPARATIVA Y LA PUBLICIDAD CON FAMOSOS EN CONDICIONES DE BAJA IMPLICACIÓN

LA MODELIZACIÓN DE LA IMAGEN DE GRANADA DESDE LA PERSPECTIVA DE LOS LÍDERES DE OPINIÓN EXTERNOS

Eficacia de la Promoción de Ventas on-line.

ComunicaciónComercial II

Marketing Internacional

Universidad de Belgrano-Programas de las Materias-Facultad de Ciencias …, 0